Plant-based Hyaluronic Acid (HA) is a humectant extracted by microbial fermentation. It naturally occurs in the body and helps keep the skin hydrated and looking supple.
Ageing and external factors, including pollution, sun damage and lifestyle choices, diminish the skin's naturally occurring levels of Hyaluronic Acid, which means a loss of firmness and the appearance of fine lines and wrinkles.
How It Works.
Hyaluronic Acid molecules applied to the skin helps rectify this because, being a humectant, it is hydrophilic, meaning it binds moisture to it, pulling it from beneath the skin's lower layers or the surrounding atmosphere. Rehydrating affected skin, returning plumpness and smoothing out fine lines and wrinkles.
There are many humectants on the market. But what makes Hyaluronic Acid remarkable is that it attracts and holds one thousand times its weight in water. And this is the reason it has earned hero status in the beauty industry. Think of it as a kind of mighty water magnet.
Size Matters
Where Hyaluronic Acid pulls water from depends on the type used in formulations. The smaller the molecule size, the deeper it is absorbed by the epidermis, drawing moisture from the lower layers of the skin. A larger molecular size means it sits closer to the skin's surface and draws water from the surrounding atmosphere.
Skinrules Hyaluronic Serum uses the larger molecular size because of a broader concern about nanoparticles (smaller molecular sizes) and the potential danger posed to the immune system.
Skinrules Hyaluronic Serum
Our minimalist approach to formulating means the Hyaluronic Acid in our serum doesn't have to compete with loads of other ingredients. It can work it's magic unobstructed and in harmony with them. The serum includes Norfolk grown Rosewater, complimenting the Hyaluronic Acid as its mildly astringent, helping to deliver blemish-free skin.
Skinrules Hyaluronic Serum is free from Palm Oil, Parabens, Silicons, Synthetic Fragrance, PEGs, Alcohol and never tested on animals.
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